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What is an IT BAG?

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An IT BAG, otherwise known as a status bag, is generally regarded as a luxury handbag that held the status of being a ‘must-have’ bag over a particular fashion season or beyond that period.

The term was invented in the 1990’s as designers increasingly produced products that were recognizable and marketable. The desire created by the ensuing sales campaign caused sales to increase dramatically.

Just as certain models of cars can become very desirable because of the special nature of the vehicle, so handbags can also be made to similarly exhibit certain attractive features making them a ‘must-have’.

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